What Does Good Copy Do for Your Business?

What Does Good Copy Do for Your Business?

When it comes to investing in a new website, many people choose to spend the budget on the website design and just throw some words together for the website content themselves. But let’s be real. You want results from your online marketing – and that’s exactly what...
Write Right. Who Are You Writing For?

Write Right. Who Are You Writing For?

The first thing copywriters ask a client before writing anything, regardless of whether it’s a website, blog or email is, “Who is your target audience?”  Do you know the answer to that question? If you aren’t sure, then you are probably talking to everyone – and that...
Using Testimonials to Increase Conversion

Using Testimonials to Increase Conversion

  Positive reviews make 73% of consumers trust a local business more. * We all know that having an online presence is important for visibility and establishing the legitimacy of a business, whether it’s on social media or having a professional website. But there...